New Work – Rock Hill Police Department

Rock Hill boasts a nationally accredited police force that just happens to be in recruitment mode. We had a blast — both literally and figuratively — working with the RHPD to develop a reserve of powerful photos and motivational moving images to assist in their campaign.

Zan and I tested the nerves of our health coverage spending weeks running down stairs backward, getting up close and personal during explosive exercises and having an endless array of weapons (unloaded, for the record) pointed in our direction.

Fortunately, the brushes with danger were well worth it and we think the results speak for themselves…

Thanks to local artist, Hard Mix, for crafting the custom sound used in the “Patrol” and “Special Units” videos.

 

Social Peep Show

Provided is a little peek of command central, our main office, the batcave or — my personal favorite — the nerve center.

Social is located on the second floor of the Gettys Art Center (GAC), quaintly nestled in Old Town Rock Hill, SC at 201 East Main Street. Our views of Old Town are killer with a main office that includes an open work and meeting space.

Built in 1926, the historic building previously served as a U.S. Post Office and Courthouse. Today, it is home to a collection of art-related offices and studios including Gallery Up (owned by Social partners Tamara and Zan — who are also responsible for burning a hole into the floor, pictured below, over the course of the past seven years.)

An adjacent “Socialite” room houses our dashing employees and lively interns and our on-site photo studio is located on floor 2.5 in the GAC’s former “petit jury” room. Though it sounds a little “Law & Order”, our light-filled quarters serve as a cozy anchor for creative endeavors. (Note to self: Ask Zan to take some photos during the day.)

In the spirit of being Social, we’ve amassed an arsenal of toys for visits from Team Visser (and, when we’re just not feeling like ourselves, ceramic cupcakes to eternally confuse children we don’t like nearly as much.)

Our door is always open (metaphorically) and our days are always full (literally.) It’s where the magic happens, our home away from home, and hopefully a bit less of a mystery to you…

And now if you would excuse us, we’ve got a much-overdue website to attend to. Stay tuned!

GUTS

Social had the pleasure of participating in GUTS, Hawse Design’s annual pumpkin carving contest supporting Levine Children’s Hospital this year.

About GUTS:

GUTS is a friendly pumpkin carving competition organized and created by HAWSE, A Brand Agency in Charlotte, North Carolina with assistance from Charlotte Center City Partners. It’s purpose is to provide Charlotte creative professionals can enter into healthy competition with their peers that creates awareness of the talent in Charlotte, and more importantly, raises money for Levine Children’s Hospital.

Our goal is to unify the design community and celebrate and support the courage of the kids who fight the real fight everyday.

The event was amazingly well put together, the competition was friendly, yet intense and the outcome was exactly what you would expect from some of the finest creative minds in Charlotte and surrounding areas. We were honored to share the podium in a tie for 3rd place with the Hawse team and are excited about carving for a cause next year.

Check out some of our photos from the event and our final pumpkin creation:

Check out some more photos of the event on Find Your Center’s Facebook page.

Social Business Cards Part Deux

Our new cards came in the mail today. We all haven’t been so happy to see the FedEx lady in some time. Props to Copper Dog Press for the classy packaging as well.

The cards are letterpressed on 220lb Crane white stock. We had planned to use a light gray paper but had an impossible time finding something that was even close to affordable in the weight that we were looking for. We did a bubble gum pink painted edge on all the cards which is a neat process in it’s own right.

Here are some photos of the unboxing and the cards themselves. Let us know what you think.

Social Business Cards

Over the weekend Social daytripped to Lexington, SC for a press check of our business cards at Copper Dog Press (well, maybe not so much a “press check” as an excuse to see a vintage letterpress in action.)

Owners Donna and Jeff were super gracious as we shot photos, video and asked tons of questions. They were kind enough to let us rummage through boxes of old lead type as well as gorgeous plates that came with the press itself.

It’s amazing to think of how the industry has evolved with the introduction of desktop publishing, and hard not to mourn the craft that is getting lost in the translation. It feels good to support the artisans who are preserving letterpress printing and know that the process is also gentle on the Earth.

Big thanks to Copper Dog for providing their expertise and a perfect solution to our desire for a tactile, yet understated, business card.

Stay tuned for the unveiling of the final cards in our next post. In the interim, enjoy the footage!