Category Process

Behind the Scenes – Swash & Buckler

This past Saturday we wrapped our latest video project for a bright and shiny new client, Swash & Buckler. Based on the West Coast, we’ve been loving every cross-country minute of working together. Kisa, the owner and visionary behind the progressive new start-up, possesses an uncanny blend of bubbly and brilliant.

Big thanks to the Williams family for allowing us to shoot in the beautifully restored, historic Cotton Factory. And a very special thanks to the Sharp family, local dentists extraordinaire, for bringing their natural talents to the set.

Scheduled to launch with a new identity and website before the holidays, the video will be a whimsical introduction to an app for health care providers. As we say at Swash & Buckler, adventure is waiting!

New Work – Naturalist Center

We just wrapped up production on a wonderous video for the Culture & Heritage Museums’ newest hands-on exhibit, the Naturalist Center.

Thanks to a special partnership with the Smithsonian Institution, the space is loaded with a plethora of intriguing specimens — from freeze-dried birds to jars of preserved sea creatures, it was the perfect opportunity to pair titles with whimsical audio.

That the staff, teachers and families could remain focused on exploration as we scurried about with our camera and lights is a testament to how engrossing the Center can be. Check out the video and see for yourself…

Social Business Cards Part Deux

Our new cards came in the mail today. We all haven’t been so happy to see the FedEx lady in some time. Props to Copperdog Press for the classy packaging as well.

The cards are letterpressed on 220lb Crane white stock. We had planned to use a light gray paper but had an impossible time finding something that was even close to affordable in the weight that we were looking for. We did a bubble gum pink painted edge on all the cards which is a neat process in it’s own right.

Here are some photos of the unboxing and the cards themselves. Let us know what you think.

Social Business Cards

Over the weekend Social daytripped to Lexington, SC for a press check of our business cards at Copper Dog Press (well, maybe not so much a “press check” as an excuse to see a vintage letterpress in action.)

Owners Donna and Jeff were super gracious as we shot photos, video and asked tons of questions. They were kind enough to let us rummage through boxes of old lead type as well as gorgeous plates that came with the press itself.

It’s amazing to think of how the industry has evolved with the introduction of desktop publishing, and hard not to mourn the craft that is getting lost in the translation. It feels good to support the artisans who are preserving letterpress printing and know that the process is also gentle on the Earth.

Big thanks to Copper Dog for providing their expertise and a perfect solution to our desire for a tactile, yet understated, business card.

Stay tuned for the unveiling of the final cards in our next post. In the interim, enjoy the footage!

Social Colors

With the logo finalized, we needed a defined color palette to work with for our business cards and full blown website (yeah folks, this blog thing is only temporary).

We used Adobe’s Kuler to help us find a good starting point and modified from there. Here are a few of the colors that we were fond of but didn’t make the cut:

Here are the final colors that we decided to roll with. What’s more social than Bubble Gum pink, right? We’re excited to see how these colors will influence all of the work we do for ourselves in the coming months.

Business cards are up next, stay tuned.