While we were developing the logo we had pages and pages of sketches. We took a few photos of our iterations and explorations. You can see the beginnings of the final logo in some of the earlier sketches as well as some of Tamara’s great hand drawn type which may eventually become shirts.
A big thanks to Paula Scher and Jim Houser for directly inspiring our final direction. We scoured our favorite designers and artists books to gather some inspiration but these two folks really put us on the right path. If you haven’t heard of either, do yourself a favor and google them.
Every identity project is going to have it’s rejects. Here are a few of ours.
The final logo ended up coming from some hand drawn cursive that Tamara did. She took a tiny little bit of handwriting, enlarged and tightened it up into a more geometric and structured form. You can see some iterations in the earlier sketch photos above. Zan took it from there, bringing it into Illustrator, tracing it and making sure all of the points were perfect, widths were uniform and corners were oh so slightly rounded. Below are two versions of the final logo. Next step, color.