Happy New Year?
As a new year rolls in, we’re eager for the opportunities that a fresh start can offer. We get busy making promises to do more, suck less and be better.
But, in the midst of all these lofty aspirations, where do we make space to fit in any fun?
Social will likely never be accused of being too corporate — bubble gum pink is our primary palette and a sprinkled donut serves as our mascot.
But, just because we don’t subscribe to the typical tight-turtleneck-black-rimmed-glasses-brand of design, doesn’t mean we’re not serious.
As a team, we’re continually striving to sharpen our skills, redefine our roles and expand our minds. But any creative studio worth it’s weight in sprinkles knows that a healthy dose of fun is serious business.
All work and no play makes Social a plain cake donut…
In the spirit of the new year, we thought it’d be fun to share this philosophy with our fellow collaborators.
We started by commissioning the lovely Etsy artist Mareesa St.Germaine of ScrumptiousDoodle to work her food art magic on a series of custom magnet donuts.
Next we designed, printed and assembled dozens of adorable mailers — a mad-lib style proclamation, a Social pink pencil, letterpress card and the aforementioned adorable donut magnets to make displaying a cinch.
Finally, we shipped them off to our clients and partners to inspire a little silliness in their world this new year.
Whether or not the #socialresolution sweeps its way across the world, we hope that you remember that nothing worth doing should be without joy.
As you inevitably find yourself reviewing this past year and planning for the next, mix in a little levity and make 2015 truly sweet!