Project Details:

We took a queue from Historic Rock Hill’s mission “Preserve, Protect & Enrich” as we addressed an outdated identity for the organization, and it’s most important asset, The White Home. Preserving the authentic influence of the home’s architecture, we crafted custom icons and a flexible palette and integrated them into important marketing materials. A Standards Manual ensures the brand will stand the test of time, enhancing the group’s efforts for generations to come.